EST. 1930

Established in 1930 CHARLES DANCE has been South London's diamond and watch specialist for almost a century. As a trusted and integrated part of the high street, we’re a proud family-run local business, with values to match.

With an extensive and exciting collection of beautiful diamonds, including engagement, wedding and eternity rings, necklaces, bracelets and earrings, we are known for our high quality, versatility and experienced service.

We have a large range of luxury pre-owned or new prestige watches and jewellery in stock to suit any budget. With our buying team constantly keeping an eye on jewellery trends, our stock showcases the latest fashion and styles, as well as classic and timeless pieces to last a lifetime. 

We pride ourselves on our service and knowledge. Our experienced and passionate staff are here to assist you with their valuable insight into helping you choose the perfect item, be it a gift for a loved one or a treat for yourself. Whether you’re a jewellery collector or making a first time diamond purchase, our team are on hand to guide you, with no question or query too small. 

We have a qualified on-site repairer who offers quality of work you won't find anywhere else. You'll be safe in the knowledge that not only is the work second to none, but they work on-site everyday meaning your jewellery never leaves our premises, resulting in a secure, prompt and excellent service.

Our other services Include custom made jewellery, insurance valuations, ear piercing, watch and clock repair (including batteries and straps), pawn broking and the best market prices paid for unwanted gold, silver and platinum in any condition.